Vehicle sales, including cars, SUVs, and light commercial vehicles, jumped 46% in 1HFY26 to over 88,000 units. Lower loan rates, better availability, and a wave of new model launches have helped bring customers back to showrooms.
The comeback is undeniable, but the new market looks quite different from the one before the crisis.
Official data from the Pakistan Automotive Manufacturers Association shows that sales volumes are still below the peak levels of FY22, when six-month sales regularly went above 135,000 units.
The comeback of the auto industry is genuine, but it is happening in a selective way. Cheaper financing and new models have brought customers back, but buying trends are now focused on the extremes. Small, affordable cars and premium SUVs are leading the recovery, while the middle category is losing ground. In the coming years, this could change the entire balance of the market and the kind of buyers who dominate it.
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